Industry-led competition gives more sustainable carpet sector: Desso goes cradle-to-cradle
"Who would have imagined that the humble carpet tile would become a hotbed of innovation on the road to a more sustainable future? – Zero impact means a rethink of the entire business model from R&D to manufacturing to marketing and selling but, says Desso's CEO, it's worth it. He recognises that the cradle to cradle system has yet to gain mainstream recognition but he points to more interest in the last couple of years as companies recognise that they need to reduce their impact on resources."